Halloween 2026: $115 average spending forecast amid tariff price hikes

Americans are projected to spend an average of $115.14 on Halloween 2026, according to a survey by the National Retail Federation. This figure represents a total estimated expenditure of $13.5 billion across the United States for costumes, candy, and decorations.

The spending is distributed unevenly across categories. Costumes account for $37.32 of the average budget, decorations for $36.61, and candy for $34.79. The NRF expects the total market to exceed the $13.1 billion recorded in 2025. Candy alone is projected to reach $4.1 billion, costumes $4.4 billion, and decorations $4.3 billion.

Tariffs are influencing consumer behavior this year. Seventy-nine percent of survey participants believe import duties will raise the price of Halloween products. Allison Zeller, vice president of Industry and Consumer Information at the NRF, noted that while Halloween remains a spending priority, affordability is a primary concern. Thirty-four percent of respondents plan to use reusable items, while 31 percent intend to compare prices before buying.

The cost of a single costume can vary significantly depending on the retailer. Christophe Waggoner, founder of October’s Child, told AARP that a simple costume in a major store typically costs between $30 and $40. For a family with multiple children, skipping two new outfits could save between $60 and $80. The NRF reports that 52 percent of consumers reuse at least half of their costume pieces from previous years.

Candy purchasing strategies focus on unit price rather than package size. Consumers are advised to calculate the cost per piece to avoid overpaying for larger bags. Kimberly Palmer, a spokesperson for NerdWallet, explained to AARP in 2023 that prices tend to drop as October 31 approaches, though selection decreases. Buyers are encouraged to purchase based on the number of children they hosted in the previous year to limit waste.

Food safety remains a key consideration when buying candy in bulk. The Food and Drug Administration recommends discarding treats with broken wrappers, small holes, discoloration, or signs of handling. Adults should inspect all candy for allergens before children consume it.

Decorations are often reused to cut costs. Seventy-three percent of consumers reuse at least half of their holiday decor. Instead of decorating every room, many families concentrate lights and props in a single area such as the entryway or living room. This approach reduces the need for new purchases and simplifies storage.

Free events provide an alternative to paid attractions. The New York City Department of Transportation announced more than 180 trick-or-treat street events across the five boroughs for the upcoming weekend. New York City Parks also scheduled free celebrations in Brooklyn, Queens, the Bronx, Manhattan, and Staten Island. In New Jersey, the State Museum will host a Halloween Spooktacular on Saturday, October 31, from 10:00 a.m. to 2:00 p.m., featuring a parade, games, and crafts.