Oppo pushes Find X10 Pro Max into foldable territory at 1,799 euros

Oppo has set the European price for the Find X10 Pro Max at 1,799 euros. The figure places the device just 200 euros below the Samsung Galaxy Z Fold 8, which sells for 1,999 euros in the region. This pricing strategy positions the non-foldable smartphone in the same tier as premium folding devices.

The cost of the new flagship has drawn immediate comparison to competitors. The Samsung Galaxy S26 Ultra is listed at 1,769 euros in Europe, a price point only 30 euros lower than the Oppo device. The Find X10 Pro Max also aligns with the price of the Apple iPhone 18 Pro Max. Industry observers attribute these price increases to rising memory costs driven by artificial intelligence demand, a trend described as "RAMageddon" in recent reports.

Reviewers have praised the hardware performance of the Find X10 Pro Max. The device runs on a MediaTek processor and offers strong camera capabilities and battery life. However, the high entry price has tempered enthusiasm among potential buyers. Many consumers note that the previous generation model, the Find X9 Ultra, remains available for less money while offering comparable or superior specifications in some areas.

The Find X9 Pro is currently available in Europe for approximately 1,000 euros. Commenters on tech forums point out that this older model often includes more memory and a larger battery than the new flagship. Some users argue that the price gap makes the previous generation a more logical purchase for many shoppers. The current pricing structure leaves little room for savings without promotional offers.

Promotional discounts are available in some markets, including the United Kingdom. Buyers have reported using these offers to lower the effective cost of the new phone. Despite these temporary reductions, the base price remains high. The launch reflects a wider industry trend where major manufacturers are adjusting prices to account for component inflation.

Oppo has not yet announced changes to its pricing structure following the launch. The company continues to sell the device at the listed 1,799 euro price point. Consumers in the region are now deciding whether to upgrade to the new model or hold for future price adjustments on both the new and previous generations.

The Find X10 Pro Max is now on sale in European stores. The price matches the top-tier cost of other major Android and iOS flagships. Market reaction has focused on the value proposition compared to the discounted previous generation models.